About this site
The Vault is the atlas of my career. A living library of the lessons, stories, and creative decisions that shaped how I think.
Not a portfolio. Not a showreel.
But a record of how the work actually works.
Over the past twenty years, I’ve built films, campaigns, pitches, workshops, and narrative systems for some of the biggest companies in the world. Every one of those projects, win or loss, left behind a pattern, a technique, a moment in the room, or a decision under pressure that taught me something worth keeping.
The Vault is where those lessons live.
Each entry is designed to capture one moment → one insight → one principle.
A small story, a turning point, a technique you can borrow, or a creative truth you can use. Some entries include receipts. A slide, a line, a frame - but I believe the real value is in the thinking behind them: the psychology, the structure, the clarity, the sense-making.
This is the place where I hope my career becomes useful to other people.
Founders. Communicators. Creative leads. Storytellers. Anyone trying to influence rooms, shift narratives, or bring ideas to life inside complex organizations.
The Vault exists for one reason:
To turn twenty years of corporate storytelling into something actionable, human, and honest - without the jargon, the mystique, or the myth of “creative genius.”
It’s the behind-the-scenes of the work, finally said out loud.
Welcome inside.
About the author: Mark McKenna helps companies all over the world drive progress through strategic storytelling and content production. He has spent nearly twenty years at creative agencies serving clients at the intersection of corporate communications, advertising, and public relations. For the last decade, he has held senior leadership roles, providing counsel to the decision makers at the largest organizations in the world. Mark’s career includes time spent in London and New York, working with Fortune 500 and FTSE 100 clients on their communication challenges across EMEA and the Americas.
If you meet him in person, he’ll tell you he "helps businesses talk to humans."